Selling travel insurance policies on your website, blog or social media profile is a win-win activity as you pay nothing and earn from every sale you generate. Having worked with affiliate partners all over the world for many years, we’ve gathered the most effective tips and recommendations for you to improve your affiliate experience. Please don’t hesitate to get in touch if we can help you with anything.
Make sure you advertise the most relevant policy for your website topic. E.g. if you focus on senior travel, offer Globelink policies covering people aged up to 89 instead of linking to all available policies.2. Make it helpful
Create a special page dedicated to travel insurance and write valuable information your readers will find helpful. This page is best accessed from the main navigation menu. Remember, the chances of your affiliate link being followed are much higher when your readers get some initial information from you first to be persuaded. We can help you write this content if you need our support.3. Optimise established trust
They say trust is the new currency online, so use the trust you’ve built and strengthen it. Recommending a product that you already use yourself is the best option, as product reviews are the best way to boost sales. Choose the policies you think suit your audience best, give your own opinion or review, list the most relevant features, or compare two or three policies to help your readers make their choice. Use your own positive opinion, or use reviews from other customers. Always focus on helping your audience.4. Use banners wisely
People are tired of ads, so think deeper than just slapping a banner with your affiliate link on any part of your website. Display your Travel Insurance page prominently and use banners here carefully leading your readers to the link.5. Include a bonus
Everyone loves getting a bonus and your audience is no exception. Think of what you can offer to people who purchase through your affiliate link. As we now offer the Progressive Commission Plan, think how you can sell more to earn more. It’s worth the effort.6. Work on SEO
Write in-depth articles for two reasons – giving people the information they’re interested in and ranking higher in the search results. Craft your headlines carefully as 4 out of 5 people decide whether or not to read your article by simple looking at its headline. Optimize your content to include popular keywords but maintain the balance between machine optimization and making it easy for people to read.7. Appeal directly
Build an email list to send newsletters and promotions to your subscribers. Strategically planned email marketing campaign can increase your conversions dramatically.8. Be trendy
Use seasonal trends to boost sales. Promote Winter Sports travel insurance from October to March; Backpacker travel insurance in spring and summer; write about popular events and advise what policy might best suit.9. Test waters
Use different ways of promotion and find out which policies are the most popular among your audience.
Please, get in touch should you have any questions, queries, or suggestions. We are always happy to help you with creating your affiliate links; helping you link to relevant pages on our website; create a special banner for you; and advise on how to utilise our quotation wizard to work best on your site.
Contact Affiliate Programme support team