How to Boost your Affiliate Sales

Selling travel insurance policies on your website, blog or social media profile is a win-win activity as you pay nothing and earn from every sale you generate. Having worked with affiliate partners all over the world for many years, we’ve gathered the most effective tips and recommendations for you to improve your affiliate experience. Please don’t hesitate to get in touch if we can help you with anything.

5 Ways of Generating Affiliate Sales

• Integrating Globelink iframe wizard to your site is the most powerful tool for generating sales as it enables your readers to get an instant quote; review options; and buy without leaving your website.
• Use in-content links as people are much more likely to click on what you offer having read about it first.
• Use banners wisely, make them visible and surrounded by descriptive content.
• Share your link on social media. People use it on a daily basis and you have far more chance of reaching your audience via Facebook or Twitter than on your site. Be active on your social channels; post informative, funny and interactive posts daily; engage with your followers; ask to share your posts and share them with various relevant groups yourself and you’ll increase your target audience greatly.
• Grow your email subscribers list and send them useful and interesting newsletters with promotions and offers.

9 Tips to Boost Affiliate Sales

Make sure you advertise the most relevant policy for your website topic. E.g. if you focus on senior travel, offer Globelink policies covering people aged up to 89 instead of linking to all available policies.

Create a special page dedicated to travel insurance and write valuable information your readers will find helpful. This page is best accessed from the main navigation menu. Remember, the chances of your affiliate link being followed are much higher when your readers get some initial information from you first to be persuaded. We can help you write this content if you need our support.

They say trust is the new currency online, so use the trust you’ve built and strengthen it.  Recommending a product that you already use yourself is the best option, as product reviews are the best way to boost sales. Choose the policies you think suit your audience best, give your own opinion or review, list the most relevant features, or compare two or three policies to help your readers make their choice. Use your own positive opinion, or use reviews from other customers. Always focus on helping your audience.

People are tired of ads, so think deeper than just slapping a banner with your affiliate link on any part of your website. Display your Travel Insurance page prominently and use banners here carefully leading your readers to the link.

Everyone loves getting a bonus and your audience is no exception. Think of what you can offer to people who purchase through your affiliate link. As we now offer the Progressive Commission Plan, think how you can sell more to earn more. It’s worth the effort.

Write in-depth articles for two reasons – giving people the information they’re interested in and ranking higher in the search results. Craft your headlines carefully as 4 out of 5 people decide whether or not to read your article by simple looking at its headline. Optimize your content to include popular keywords but maintain the balance between machine optimization and making it easy for people to read.

Build an email list to send newsletters and promotions to your subscribers. Strategically planned email marketing campaign can increase your conversions dramatically.

Use seasonal trends to boost sales. Promote Winter Sports travel insurance from October to  March; Backpacker travel insurance in spring and summer; write about popular events and advise what policy might best suit.

Use different ways of promotion and find out which policies are the most popular among your audience.
 
Please, get in touch should you have any questions, queries, or suggestions. We are always happy to help you with creating your affiliate links; helping you link to relevant pages on our website; create a special banner for you; and advise on how to utilise our quotation wizard to work best on your site.